Home/Our Activities/Projects/Our “Red Bull” and “Nemiroff” brands became sponsors of the “Boolood” event

Our “Red Bull” and “Nemiroff” brands became sponsors of the “Boolood” event

We would like to bring to your attention information about the latest marketing collaboration and event activity carried out for the brands in our portfolio. Within the framework of this collaboration, supported by the Vesta Horeka directorate operating within Veysəloğlu MMC and providing services in the Hotel, Restaurant and Cafe (HoReCa) direction, on May 16 and 30, 2026, one of the most prestigious event organizers, "Boolood," held magnificent and large-scale music events at Baku Boulevard. Our company demonstrated a strategic position as the exclusive beverage sponsor at these distinguished evenings. Within the event, the “Red Bull” and “Nemiroff” brands from our portfolio became the main stars of the night. Throughout the event, a large share of guests’ beverage choices was driven by the superiority of our brands: • As an energy drink, only “Red Bull” was served, helping maintain guests’ high energy and dynamism. • As an alcoholic beverage (vodka), premium “Nemiroff” vodka products were used exclusively. Special “Nemiroff & Red Bull” cocktails, prepared specifically for this night by professional bartenders at the venue’s bars, were offered to event participants. The perfect harmony of tastes was met with great appreciation by guests, made a special contribution to the fun-filled atmosphere of the evening, and became one of the most widely consumed drinks. This successful synergy of our brands had a positive impact both on sales volume and on strengthening our premium image. One of the main factors behind the large scale of the events was the performance of world-famous invited DJs. At the first event, “Avangart Tabldot,” a well-known group in the electronic music world (a DJ trio of 3 people), brought together thousands of young people and a premium audience with their unique performances. The second event was held at the “Gosha Gala Gates,” and against the backdrop of performances by DJ Juno and DJ Luch, special cocktails made from our products at the bars were once again widely ordered by participants and gained great popularity. At such a global-scale platform, the presence of the “Nemiroff” and “Red Bull” brands at the forefront both visually and in terms of product experience enabled us to establish a direct emotional connection with our target audience. This sponsorship project not only further strengthened the leading position of our brands in the market, but also elevated our future cooperation opportunities with major partners such as “Boolood” in the HoReCa sector to a new level.

Other Projects

Veysəloğlu Distribution took part in the charity “Harvest Festival” held at ADA School.

A traditional Autumn Festival — the “Harvest Festival” — was organized at ADA School, which operates under ADA University. Our company, together with its valued partners, was represented at the event and supported the charitable initiative. The main purpose of the festival was to foster a sense of social responsibility among school and university students and to promote national and moral values as well as traditions of charity. The event was attended by Leyla Aliyeva, Vice President of the Heydar Aliyev Foundation and founder and head of the IDEA Public Union, government officials, members of the Milli Majlis, the leadership of ADA University, representatives of partner companies, teachers, students, parents, and alumni. At the festival, “Veysəloğlu Distribution” participated with products from its partners “Nestlé Nescafé,” “Nestlé Nescafé Professional,” “ETİ,” “Şölen,” “Haribo,” and “Tess.” We thank our partners who took part in the event. The products presented were included in the charity exhibition-sale and served the purpose of supporting education-oriented social projects. It should be noted that four social projects were implemented with the 27,309 manats collected at last year’s “Harvest Festival,” and a total of 600 people benefited from these initiatives. As “Veysəloğlu Distribution,” together with our partners, we continue to support initiatives that contribute to education and social well-being.

At the initiative of Vesta HoReCa, the Badamlı brand sponsored the “Young Chef Azerbaijan” event

On October 19–20, the “Young Chef Azerbaijan” event was held, organized by “World YYY in Baku.” The event, attended by nearly 200 participants, was joined by Tahir Amiraslanov, President of the Azerbaijan National Culinary Association, well-known event organizers, as well as restaurant, hotel, and company executives. At the initiative of the “Vesta Horeka” Directorate, which operates in the Hotel, Restaurant and Cafe (HoReCa) direction of “Veysəloğlu” LLC, Badamlı mineral waters sponsored the event. The main purpose of the sponsorship was to strengthen the promotion of the Badamlı brand in the HoReCa sector, develop relations with professionals working in the restaurant and gastronomy field, and present the brand to its target audience. The event’s focus on gastronomy and cooking created a favorable opportunity for presenting the brand, in line with the product category of Badamlı mineral waters.

The “Beer & Food Festival” was held in Baku with EFES as the main sponsor.

The “Beer & Food Festival” was held in Baku on October 2, 3, and 4 with EFES as the main sponsor. The three-day festival brought together taste, music, and entertainment, offering visitors a colorful program. The festival featured various food and beverage zones, game areas, relaxation spaces, and a special entertainment zone for children. Live music, DJ performances, stage shows by well-known performers, and various games added a special atmosphere to the event. Each day was memorable for its different concept and ambiance.

The “Dost Əllər” team participated in the charity event called “Let’s Be Friends - Kite Festival.”

The “Dost Əllər” team participated in the “Let’s Be Friends - Kite Festival” charity event. Within the framework of the festival, kite flying, creative master classes, team competitions, live music, and various entertainment programs were organized. The most valuable aspect of the festival, where colorful kites decorated the sky, was the spirit of friendship, solidarity, and unity that brought people together around a noble cause. As Veysəloğlu Distribution, we are pleased to be part of this wonderful initiative and to contribute to kindness together with the “Dost Əllər” team.

Ozmo’s Press Conference That Created a Big Buzz

Our beloved partner “Şölen”’s “Ozmo” brand organized a special event in Baku that drew great interest with the participation of media representatives, influencer mothers, and children. The event’s press conference created a major buzz in the country. At the event held at the “JW Marriott Absheron Baku Hotel,” detailed information was shared about the “Ozmo” brand’s activities in Azerbaijan, the successful results it has achieved, and its future development goals. Speaking at the opening of the event, Erdoğan Çoban, CEO of “Şölen,” said that “Ozmo” is positioned not merely as a snack brand, but as a “playmate” that supports children’s imagination and creativity, contributes to their development, and puts fun at the forefront. Held in a warm and entertaining atmosphere, the event attracted great interest from participants and was widely covered by media representatives.

Bowling Championship for the Sumqayit-Khachmaz Office – 2026

On August 22, the Corporate and Marketing Communications Department held an event titled "Bowling Championship for the Sumqayit-Khachmaz Office – 2026" at Park Qusar Hotel. Held with the participation of 18 teams and nearly 100 employees, the event saw participants actively engage in tabletop games, while in bowling they competed first in the "qualifying" stage and then in the "final session" stage. We present the final results of the championship, which took place in an atmosphere of competition and great interest. • 1st place: "Şimal" team • 2nd place: "Çıraqqala" team • 3rd place: "Badamlı" team Trophies and medals were presented by our company to the winning teams. We thank all our employees who took part in the event!