Our “Red Bull” and “Nemiroff” brands became sponsors of the “Boolood” event

We would like to bring to your attention information about the latest marketing collaboration and event activity carried out for the brands in our portfolio. Within the framework of this collaboration, supported by the Vesta Horeka directorate operating within Veysəloğlu MMC and providing services in the Hotel, Restaurant and Cafe (HoReCa) direction, on May 16 and 30, 2026, one of the most prestigious event organizers, "Boolood," held magnificent and large-scale music events at Baku Boulevard. Our company demonstrated a strategic position as the exclusive beverage sponsor at these distinguished evenings. Within the event, the “Red Bull” and “Nemiroff” brands from our portfolio became the main stars of the night. Throughout the event, a large share of guests’ beverage choices was driven by the superiority of our brands: • As an energy drink, only “Red Bull” was served, helping maintain guests’ high energy and dynamism. • As an alcoholic beverage (vodka), premium “Nemiroff” vodka products were used exclusively. Special “Nemiroff & Red Bull” cocktails, prepared specifically for this night by professional bartenders at the venue’s bars, were offered to event participants. The perfect harmony of tastes was met with great appreciation by guests, made a special contribution to the fun-filled atmosphere of the evening, and became one of the most widely consumed drinks. This successful synergy of our brands had a positive impact both on sales volume and on strengthening our premium image. One of the main factors behind the large scale of the events was the performance of world-famous invited DJs. At the first event, “Avangart Tabldot,” a well-known group in the electronic music world (a DJ trio of 3 people), brought together thousands of young people and a premium audience with their unique performances. The second event was held at the “Gosha Gala Gates,” and against the backdrop of performances by DJ Juno and DJ Luch, special cocktails made from our products at the bars were once again widely ordered by participants and gained great popularity. At such a global-scale platform, the presence of the “Nemiroff” and “Red Bull” brands at the forefront both visually and in terms of product experience enabled us to establish a direct emotional connection with our target audience. This sponsorship project not only further strengthened the leading position of our brands in the market, but also elevated our future cooperation opportunities with major partners such as “Boolood” in the HoReCa sector to a new level.