Home/Our Activities/Projects/Our “Red Bull” and “Nemiroff” brands became sponsors of the “Boolood” event

Our “Red Bull” and “Nemiroff” brands became sponsors of the “Boolood” event

We would like to bring to your attention information about the latest marketing collaboration and event activity carried out for the brands in our portfolio. Within the framework of this collaboration, supported by the Vesta Horeka directorate operating within Veysəloğlu MMC and providing services in the Hotel, Restaurant and Cafe (HoReCa) direction, on May 16 and 30, 2026, one of the most prestigious event organizers, "Boolood," held magnificent and large-scale music events at Baku Boulevard. Our company demonstrated a strategic position as the exclusive beverage sponsor at these distinguished evenings. Within the event, the “Red Bull” and “Nemiroff” brands from our portfolio became the main stars of the night. Throughout the event, a large share of guests’ beverage choices was driven by the superiority of our brands: • As an energy drink, only “Red Bull” was served, helping maintain guests’ high energy and dynamism. • As an alcoholic beverage (vodka), premium “Nemiroff” vodka products were used exclusively. Special “Nemiroff & Red Bull” cocktails, prepared specifically for this night by professional bartenders at the venue’s bars, were offered to event participants. The perfect harmony of tastes was met with great appreciation by guests, made a special contribution to the fun-filled atmosphere of the evening, and became one of the most widely consumed drinks. This successful synergy of our brands had a positive impact both on sales volume and on strengthening our premium image. One of the main factors behind the large scale of the events was the performance of world-famous invited DJs. At the first event, “Avangart Tabldot,” a well-known group in the electronic music world (a DJ trio of 3 people), brought together thousands of young people and a premium audience with their unique performances. The second event was held at the “Gosha Gala Gates,” and against the backdrop of performances by DJ Juno and DJ Luch, special cocktails made from our products at the bars were once again widely ordered by participants and gained great popularity. At such a global-scale platform, the presence of the “Nemiroff” and “Red Bull” brands at the forefront both visually and in terms of product experience enabled us to establish a direct emotional connection with our target audience. This sponsorship project not only further strengthened the leading position of our brands in the market, but also elevated our future cooperation opportunities with major partners such as “Boolood” in the HoReCa sector to a new level.

Other Projects

The “Dost Əllər” team participated in the charity event called “Let’s Be Friends - Kite Festival.”

The “Dost Əllər” team participated in the “Let’s Be Friends - Kite Festival” charity event. Within the framework of the festival, kite flying, creative master classes, team competitions, live music, and various entertainment programs were organized. The most valuable aspect of the festival, where colorful kites decorated the sky, was the spirit of friendship, solidarity, and unity that brought people together around a noble cause. As Veysəloğlu Distribution, we are pleased to be part of this wonderful initiative and to contribute to kindness together with the “Dost Əllər” team.

Ozmo’s Press Conference That Created a Big Buzz

Our beloved partner “Şölen”’s “Ozmo” brand organized a special event in Baku that drew great interest with the participation of media representatives, influencer mothers, and children. The event’s press conference created a major buzz in the country. At the event held at the “JW Marriott Absheron Baku Hotel,” detailed information was shared about the “Ozmo” brand’s activities in Azerbaijan, the successful results it has achieved, and its future development goals. Speaking at the opening of the event, Erdoğan Çoban, CEO of “Şölen,” said that “Ozmo” is positioned not merely as a snack brand, but as a “playmate” that supports children’s imagination and creativity, contributes to their development, and puts fun at the forefront. Held in a warm and entertaining atmosphere, the event attracted great interest from participants and was widely covered by media representatives.

Bowling Championship for the Sumqayit-Khachmaz Office – 2026

On August 22, the Corporate and Marketing Communications Department held an event titled "Bowling Championship for the Sumqayit-Khachmaz Office – 2026" at Park Qusar Hotel. Held with the participation of 18 teams and nearly 100 employees, the event saw participants actively engage in tabletop games, while in bowling they competed first in the "qualifying" stage and then in the "final session" stage. We present the final results of the championship, which took place in an atmosphere of competition and great interest. • 1st place: "Şimal" team • 2nd place: "Çıraqqala" team • 3rd place: "Badamlı" team Trophies and medals were presented by our company to the winning teams. We thank all our employees who took part in the event!

"Veysəloğlu Summer Fest – Yoga Day"

The "Yoga Day" event held as part of "Veysəloğlu Summer Fest" turned into a special day full of health, balance, and positive energy for our employees! 70 of our employees took part in the event, and the program consisted of two engaging sessions. In the first session, during a yoga class led by a professional yoga instructor, our employees had the opportunity to relax and renew their energy, away from the fatigue of the day. In the second session of the event, a training on "Healthy Eating Habits in Work Life" was delivered by Fatma Nur Taşkın, Specialist Dietitian at Liv Bona Dea Hospital. During the session, information was shared about the importance of healthy eating in work life, proper nutrition habits, and useful tips that we can apply in our daily lives. The event concluded with a breakfast organized for our employees. We thank everyone who took part in this pleasant day supporting a healthy lifestyle and the well-being of our employees!

"Veysəloğlu Summer Fest - Karting Championship"

The Karting Championship held as part of Veysəloğlu Summer Fest gave our employees unforgettable excitement and moments full of high adrenaline! In the championship, where speed, agility, and the spirit of competition were at the forefront, 200 of our employees participated with great enthusiasm and demonstrated true team spirit. At the end of the day, the winners of each session competed for first place in the final stage. Based on the results of the exciting and thrilling race, our winners were: 1st place – Zabil Paşayev 2nd place – Cavid Bağırzadə 3rd place – Ülvi Mustafazadə We sincerely congratulate our winners and wish them continued success! We would like to express our gratitude to the "Red Bull" brand for providing product support for the implementation of our event.

The “Dost Əllər” team at the children’s shelter

As “Veysəloğlu Distribution,” within the framework of the “Dost Əllər” project, we spent a special and unforgettable day at the “Mehriban Women and Children’s Shelter.” Every moment we spent together, every smile we shared, and every joy we felt left an indelible mark on our hearts. We played games together, danced, and lovingly presented our gifts and product donation, trying to add a touch of color to their happiness.